Requirements: -Google Webmaster Tools -Google Analytics Recently, I noticed a lot of spammy bot traffic to my blog that has not only corrupted the quality of my data, but has also indicated that these bots could be hurting my SEO rankings. As a result, I decided to take action to ensure that my data and SEO health would be in good shape from now and into the future. There are many routes that you can take to prevent bot traffic from appearing in your data and hurting your SEO rankings and in ...

tag on all of your websites pages....

Google Shopping is quickly becoming the go-to search engine for product searches and comparison-shopping. It is a powerful tool that not only creates an additional e-commerce platform for e-commerce websites, but also allows brick and mortar stores the ability to create an online presence for their products. (Google Trends: Jan. 2011 - April 2014) As you can see from this graph, the interest in the search engine has increased at an impressive rate and has encouraged businesses, both sm...

Google Places or Places for Business is a Google product that provides businesses with the ability to inform and connect with customers by providing in-depth store information and user review responses. This product has quickly become a popular tool not only for providing users with accurate store information, but also contains SEO benefits like lucrative placement above the fold in search results. So why should you use Google Places (Places for Business)? Google is encouraging businesses to c...

This is an extremely broad question that has been asked by our newest clients on numerous occasions. It is easy to provide multiple factors that could be causing this situation to occur, but when talking to a client, its tough to provide them with a multiple factor answer instead of a clear-cut solution to the problem. This issue could be caused by various factors such as not bidding enough on relevant keywords or not running enough relevant keywords to be matched up with the search query, but ...

Note: This guide is for the Asynchronous version of Google Analytics and should not be used with other versions. This means that the code and methods outlined in this post will not work with the recently out-of-beta Universal Analytics version. Universal Analytics uses completely different JavaScript code and methods. Event Tracking Event tracking is a powerful Google Analytics feature that allows users to track website elements that would otherwise not be tracked with the basic Google Anal...

One of the most important parts of running a business is gathering customer data CORRECTLY. A large part of my job deals with running analytics audits (primarily Google Analytics) on brand websites to make sure that they are tracking the right data. At the basic implementation level, the majority of the issues that I run into revolve around sub-domain and multiple top-level domain tracking, but surprisingly, I still run into a hand full of brands that have simple tracking code issues involving d...

Procrastination is unavoidable in college and it is definitely a monster to defeat when it comes time to study for finals. I attempted to use productivity apps back in school and while I found uses for them, after a few weeks use, I would completely forget they even existed on my phone. It’s tough to make a habit of using these apps, but when you get into a steady routine they can be extremely helpful in keeping you organized and making your life a lot easier. The apps I mention in this post are...

My 30 (technically 31) Day Paleo Challenge is finally over and I ended up losing seven pounds while improving my five-mile and kettlebell circuit time. While I didn’t end up achieving my weight loss goal of 12 lbs, I still feel a lot leaner than I did before and could honestly care less about the result. Many factors could have contributed to the reason that I missed my mark like exhaustion from work (missed a few runs/workouts) and extended cheat days on the weekend, but I won’t justify these ...

30 Day Paleo Challenge (Start): Last week I made the jump into the real world and I have been busy getting caught up to speed at my new position so I forgot to post about my 30 Day Paleo Challenge progress. Today was my first weigh-in after I started The Paleo Diet on July 1st and I have dropped 4.5lbs.  I'm a little off of my pace, but part of the reason could be the two and a half cheat days I had last week because of the holiday. This definitely set me back a lot, but I'm making up for it thi...