Marketing Analytics leader with a decade of startup and agency experience helping B2C and B2B businesses with their mobile app and web-based products.
Currently, I lead the US Analytics team at the growth marketing agency, Twigeo, working with growth-focused clients ranging in industries from ride share to language learning.
| 5 min read
Incrementality is an important measurement approach to evaluating the impact of a marketing effort. Through the use of experimentation, incrementality can identify conversions that wouldn’t have occurred without the introduction of a marketing effort. This valuable piece of information helps to prove the efficacy of your marketing in a
| 4 min read
An early lesson in the importance of critical feedback as a leader and the qualities that are important to know with feeling comfortable delivering feedback.
| 3 min read
My experiences using ChatGPT to develop a better learning practice
| 3 min read
The change in government and corporate regulation around user privacy has forced digital marketers to come to terms that they need to rely on tried and true traditional marketing principles to succeed
| 4 min read
I recently took ChatGPT (GPT-3) for a spin as a paired programmer. The project was a simple Google Sheet extension that detected outliers for a given cell range. This felt like a good project to try out because it contained basic math, and logic that could be written natively in
| 7 min read
Measuring the impact of growth marketing is complex and a blend of art and science. Unlike other business disciplines where answers can be provided in objective manners like a trail of ledgers, product usage, and customer feedback; Answers to how growth marketing impacts the bottom line are directional, subjective, and
| 9 min read
After a decade of maintaining the status quo, the marketing analytics field has experienced significant changes to measurement and reporting on an almost annual basis. These changes have brought new challenges to marketers forcing them to adjust strategy, tactics and budgets. The seminal moment that kick started this change was
| 4 min read
Generative AI is having a moment just as the year wraps up. With a recent technology and crypto crash, it is a surprise to finish the year with any industry optimism. However, Generative AI has combated market pessimism with a surge of eye-catching model releases by various tech companies. With
| 3 min read
The Data Analytics sector has seen immense growth since the early days of the internet. The original startup boom of the 90’s put data analytics solutions on the map and drove the advancement of database technologies. This was followed by the “Big Data” movement of the 2010’s and
| 4 min read
Customer lifetime value, also known as LTV, CLV, and CLTV, is an important financial instrument that estimates the revenue you are likely to generate from a customer during their lifetime of paying for a business`s services.
contact [at] connorphillips.com
Marketing Analytics leader with a decade of startup and agency experience helping B2C and B2B businesses with their mobile app and web-based products.
Currently, I lead the US Analytics team at the growth marketing agency, Twigeo, working with growth-focused clients ranging in industries from ride share to language learning.
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