A collection of 6 posts
| 4 min read
Generative AI is having a moment just as the year wraps up. With a recent technology and crypto crash, it is a surprise to finish the year with any industry optimism. However, Generative AI has combated market pessimism with a surge of eye-catching model releases by various tech companies. With
| 4 min read
Customer lifetime value, also known as LTV, CLV, and CLTV, is an important financial instrument that estimates the revenue you are likely to generate from a customer during their lifetime of paying for a business`s services.
| 4 min read
If there is one metric that is always under the microscope with growth marketing, it is customer acquisition cost (CAC). CAC informs you of how much it costs to acquire one paying customer with the formula, acquisition cost / net new paying customers. It is a measurement of paid acquisition effectiveness,
| 2 min read
The move by Apple to regulate third party data sharing and advertising cornered publishers like Facebook and Google and will accelerate the centralization of commerce within these platforms adversely impacting e-commerce businesses.
| 7 min read
A simple guide to the commonly offered form of compensation by businesses, stock options. Learn about the various types, rules and tax implications.
| 4 min read
The basic concept of percentages is taught and typically mastered at a young age, but from time to time I find percentages being misused and misinterpreted within the business environment. I will be the first to admit that I am guilty of doing such a thing in the past (nothing
