The Missing Moat in Generative AI
Generative AI is having a moment just as the year wraps up. With a recent technology and crypto crash, it is a surprise to finish the year with any industry optimism. However, Generative AI has combated market pessimism with a surge of eye-catching model releases by various tech companies. With as simple as a few words entered into a text prompt, users are able to generate professional-quality images, video, and audio. This type of production quality was not possible only a year ago. It may come..
Calculating Customer Lifetime Value (LTV)
Customer lifetime value, also known as LTV, CLV, and CLTV, is an important financial instrument that estimates the revenue you are likely to generate from a customer during their lifetime of paying for a business`s services.
Customer Acquisition Cost (CAC) and its Role in Growth Marketing
If there is one metric that is always under the microscope with growth marketing, it is customer acquisition cost (CAC). CAC informs you of how much it costs to acquire one paying customer with the formula, acquisition cost / net new paying customers. It is a measurement of paid acquisition effectiveness, but effectiveness can be interpreted differently depending on the cost inputs used. Being aware of the cost inputs and how they change the story being told will help us not only understand our ..
The Losers in Apple's Privacy Battle - Small E-Commerce Businesses
The move by Apple to regulate third party data sharing and advertising cornered publishers like Facebook and Google and will accelerate the centralization of commerce within these platforms adversely impacting e-commerce businesses.
Guide to Stock Options
A simple guide to the commonly offered form of compensation by businesses, stock options. Learn about the various types, rules and tax implications.
Common Misrepresentations of Percentages
The basic concept of percentages is taught and typically mastered at a young age, but from time to time I find percentages being misused and misinterpreted within the business environment. I will be the first to admit that I am guilty of doing such a thing in the past (nothing to be ashamed of!), but because I don’t have the luxury to incorrectly use percentages in my line of work, the precision I have developed over time has led me to become more aware of common percentage mistakes in articles ..