Marketing

A collection of 7 posts

Marketing

Geo Experimentation A Popular Approach to Incrementality

| 5 min read

Incrementality is an important measurement approach to evaluating the impact of a marketing effort. Through the use of experimentation, incrementality can identify conversions that wouldn’t have occurred without the introduction of a marketing effort. This valuable piece of information helps to prove the efficacy of your marketing in a

Marketing

Digital Marketing Goes Back to the Basics

| 3 min read

The change in government and corporate regulation around user privacy has forced digital marketers to come to terms that they need to rely on tried and true traditional marketing principles to succeed

google adwords

5 AdWords Tips for Beginners

| 4 min read

Starting a new AdWords account can be a very daunting task. Foreign concepts and metrics like keyword match types and quality score are not very intuitive to users who are new to digital marketing, making it is very easy to make mistakes and waste money in a short period of

Marketing

10 Excel Keyboard Shortcuts & Tricks for Marketers

| 3 min read

A platform that is frequently used by every marketer is Microsoft Excel. This platform is helpful to marketers in a variety of ways with the core purpose of pairing up and analyzing data points from various analytics and marketing platforms. It is an extremely powerful tool and tends to be

Marketing

Introduction to Web Scraping for Marketers

| 6 min read

Over the span of just a few years the digital marketing landscape has evolved into a data-crazed world filled with programmatic marketing products that are aimed at mining data and making bid adjustments based on real time cost-benefit analysis. With the advent of this type of software, businesses have flocked

analytics

Essential Content Marketing Metrics and Dimensions

| 4 min read

A big component of successful marketing in 2016 is having a good content strategy in place. Content strategy is the key to acquiring free users through organic search engine rankings, which is a crucial element of keeping acquisition costs down. We would all enjoy a scenario where we avoid using

google analytics

Solutions to Common Campaign Tracking Issues

| 4 min read

Custom campaign tracking (or utm tracking), is Google Analytics' URL tagging system that allows collected data to be properly labeled for custom reporting needs. It has been a foundational element of Google Analytics since the purchase of Urchin Software Corporation and is the only way for marketers to reliably tag