Combating Marketing Analytics Measurement Paralysis
Data

Combating Marketing Analytics Measurement Paralysis

Handling organizational questioning and debate by understanding the topics of deterministic vs probabilistic modeling and attribution

Productivity in Isolation
Thoughts

Productivity in Isolation

Fight boredom and improve your well-being during isolation by staying productive!

Index Match
Data

Index Match

Index-Match is a powerful spreadsheet lookup formula that is dynamic in nature and can handle searches regardless of a ranges directional data structure

Linking Data Between Google Sheets

How to use IMPORTRANGE, the function that allows you to import data from a separate Google Sheet.

What Are Good Foundational Google Analytics View Filters?

What Are Good Foundational Google Analytics View Filters?

Prevent dirty data with view filters for ip address exclusion, path preference and hostname specification

Sync Google Analytics Data To A Google Sheet

Sync Google Analytics Data To A Google Sheet

Yes, there is a Google Sheets plugin that will allow you to run Google Analytics reports in a Google Sheet via the API call. In the supporting article I will show you how to use this tool.

Bulk Updating Cell Ranges On Various Worksheet Tabs At Once

Bulk Updating Cell Ranges On Various Worksheet Tabs At Once

Bulk update cell ranges across multiple worksheet tabs in Microsoft Excel

Film

A Quiet Weekend in Downtown New York City (During Quarantine)

A video I shot and edited over the weekend of 4/3/20 - 4/5/20 capturing how quiet the streets are in downtown Manhattan during the COVID-19 quarantine. Enjoy!...

Guide to Stock Options
Business

Guide to Stock Options

A simple guide to the commonly offered form of compensation by businesses, stock options. Learn about the various types, rules and tax implications.

Pictures of New York (circa 2019 - January 2020)
Photography

Pictures of New York (circa 2019 - January 2020)

All pictures were taken by me over the course of 2019 to January 2020. I hope you enjoy them. If you download or use, please provide credit 🙏...