Marketing, Analytics, Programming and Entrepreneurship

Better Data Reporting Practices - Benchmarks, Cell References, Notes

A continuation of part one, [Better Data Reporting Practices - Gridless, Grouping, Layout Direction](http://www.connordphillips.com/2017/02/08/better-data-reporting-practices-gridless-grouping-layout-direction/). Use Benchmarks This tip should be a given, but if you are not comparing your performance against some historical time series or relevant benchmark metric, then there will

Better Data Reporting Practices - Gridless, Grouping, Layout Direction

One of the most overlooked elements of reporting is data presentation. It is an afterthought compared to core reporting elements like data compilation and analysis largely due to its focus on aesthetics rather than computation. This focus may seem irrelevant to the general purpose of a report, which is to

Google Tag Manager Pageview Trigger Types

An overlooked and relatively under-documented feature of Google Tag Manager (GTM) is the ability to adjust the trigger type of a pageview trigger. The reason why this capability goes unnoticed to many is because the functionality is not as intuitive as the other custom trigger settings available and it is