Marketing, Analytics, Programming and Entrepreneurship

Google Tag Manager Pageview Trigger Types

An overlooked and relatively under-documented feature of Google Tag Manager (GTM) is the ability to adjust the trigger type of a pageview trigger. The reason why this capability goes unnoticed to many is because the functionality is not as intuitive as the other custom trigger settings available and it is

Why You Shouldn't Use Medium for Your Company's Blog

Medium has long been considered a leader in community-driven content management systems (CMS). Bloggers and publishers first flocked to the platform for its community-focus and minimal-design approach and now businesses have followed suit with the hope that they can leverage the blogger community to grow their brand exposure. Unfortunately, using

Google Tag Manager Event Listeners: How to Debug (Part Two)

In the first installment of this two part series, we created our first Google Tag Manager event listener to track all outbound link clicks. In part two, we are going to test this setup and make sure that our trigger logic fires tags with the correct outbound link information. Preview