My day-to-day work is rooted in the technical practices of engineering and mathematics. Neither exudes creativity on the surface, but they also aren't completely void of it either. Among many things, there is creativity found in both practices through the problem-solving and decision-making processes. Creative, but limited as outputs are naturally restrained to objectives rather than being free for expression. Expression is what generally comes to mind when someone thinks about creativity. It is...

Incrementality is an important measurement approach to evaluating the impact of a marketing effort. Through the use of experimentation, incrementality can identify conversions that wouldn’t have occurred without the introduction of a marketing effort. This valuable piece of information helps to prove the efficacy of your marketing in a way that is not measurable with commonly used attribution reporting and serves as an additional data point to justify your marketing decisions. While impactful, i...

An early lesson in the importance of critical feedback as a leader and the qualities that are important to know with feeling comfortable delivering feedback.

My experiences using ChatGPT to develop a better learning practice

The change in government and corporate regulation around user privacy has forced digital marketers to come to terms that they need to rely on tried and true traditional marketing principles to succeed

I recently took ChatGPT (GPT-3) for a spin as a paired programmer. The project was a simple Google Sheet extension that detected outliers for a given cell range. This felt like a good project to try out because it contained basic math, and logic that could be written natively in JavaScript, but also involved a layer of complexity with the utilization of the Google Sheets API and understanding the differences in the API’s client and server-side code. Relative to the magic shared by others from si...

Measuring the impact of growth marketing is complex and a blend of art and science. Unlike other business disciplines where answers can be provided in objective manners like a trail of ledgers, product usage, and customer feedback; Answers to how growth marketing impacts the bottom line are directional, subjective, and influenced by the data on hand. Making the right decisions given the nature of growth marketing measurement lies in individual trust, experience, and the proper measurement infras...

After a decade of maintaining the status quo, the marketing analytics field has experienced significant changes to measurement and reporting on an almost annual basis. These changes have brought new challenges to marketers forcing them to adjust strategy, tactics and budgets. The seminal moment that kick started this change was Apple’s hard stance on data privacy and uprooting not only how iOS marketing is measured but also serving as a dagger to the key revenue streams that have lifted publishe...

Generative AI is having a moment just as the year wraps up. With a recent technology and crypto crash, it is a surprise to finish the year with any industry optimism. However, Generative AI has combated market pessimism with a surge of eye-catching model releases by various tech companies. With as simple as a few words entered into a text prompt, users are able to generate professional-quality images, video, and audio. This type of production quality was not possible only a year ago. It may come...

The Data Analytics sector has seen immense growth since the early days of the internet. The original startup boom of the 90’s put data analytics solutions on the map and drove the advancement of database technologies. This was followed by the “Big Data” movement of the 2010’s and the current promotion of the “modern data stack”. As a data practitioner for the past decade, seeing this evolution and investment in the field has been a welcomed sight. However, I feel that most recent companies vying...