Data
GROUP BY Clause
GROUP BY is the first non-relational layer SQL query clause. It creates unique data groupings and allows for aggregations to be used.
Data
WHERE Clause
WHERE is a SQL query clause that allows you to filter raw data by various combinations of data attributes.
Data
FROM Clause
The FROM clause opens up your search query to accessing data tables within your database.
Data
SELECT Clause
SELECT is a foundational SQL clause that is mandatory to run queries. Learn more about SELECT with the start to my series on basic SQL queries.
Technology
Web 3.0 and the Promise of a Privacy-First Future
The evolution of the internet with web 3.0 and the privacy-first technologies leading new ways of identification
Founder Story
The Enjoyment of Working on Passion Projects
Coming to the realization that side projects need to be passion driven. Otherwise you run the risk of burn out.
Business
The Losers in Apple's Privacy Battle - Small E-Commerce Businesses
The move by Apple to regulate third party data sharing and advertising cornered publishers like Facebook and Google and will accelerate the centralization of commerce within these platforms adversely impacting e-commerce businesses.
Data
Combating Marketing Analytics Measurement Paralysis
Handling organizational questioning and debate by understanding the topics of deterministic vs probabilistic modeling and attribution
Thoughts
Productivity in Isolation
Fight boredom and improve your well-being during isolation by staying productive!
Data
Index Match
Index-Match is a powerful spreadsheet lookup formula that is dynamic in nature and can handle searches regardless of a ranges directional data structure

Connor Phillips
contact [at] connorphillips.com
Data leader with a decade of startup and agency experience helping B2C and B2B businesses with their mobile app and web-based products.
Currently leading the Global Analytics team at the growth marketing agency, Twigeo, working with growth-focused clients ranging in industries from AI to language learning.
10+
Years Experience
Analytics & Growth
B2B & B2C
Focus Areas
Mobile & Web
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