Streamline decision-making by embracing the 'hell yes or no' mindset. This intuitive approach simplifies choices, cuts through overthinking, and promotes clarity and authenticity. Trusting your gut fosters decisive action, reduces stress, and leads to more meaningful outcomes.

Revamp recurring meetings with purpose-driven strategies, key criteria for success, and an experimental mindset. Transform meetings into dynamic, impactful tools that drive collaboration and results.

The Growth Analytics Measurement Bulls-Eye, is a framework simplifying modern growth marketing measurement. It organizes tools into attribution, modeling, and experimentation, guiding marketers through effort and impact to build a comprehensive strategy tailored to business needs.

Discover the process of building a custom Consent Management Platform (CMP) to better understand data privacy regulations like GDPR and CCPA. Learn how to manage user consent through cookie architecture, compliance strategies, and more.

A brief reflection on hitting a milestone of writing 100 posts on this website.

During a client pitch, an executive asked, “How do we acquire Gen Z subscribers?”. Initially, I had interpreted this as a trick question, but the executive continued with similarly themed questions making it clear that they were being earnest. Unfortunately, it isn’t easy, nor in some cases, even possible to “get” a generational audience. Every generation acts and behaves differently, and unless your company or product matches the taste of that generation, then a broadly applied marketing strate...

Demystify marketing incrementality testing with the synthetic control method (SCM) explained through a thrilling race analogy.

We all know that good leadership in the workplace leads to benefits like employee retention, satisfaction, and drive. Yet, for all of these benefits, organizations never invest in formal leadership training to develop a good leader.

Driving an analytical agenda to maximize the value data analysts can provide an organization through the traits typically associated with an architect

Sharing the results of my 2023 Marketing Analytics predictions and giving myself a grade.