Programming
CNAME Cloaking: The Hidden Loophole in Third-Party Tracking
CNAME cloaking disguises third-party trackers as first-party, bypassing ad blockers and privacy measures. Learn how it works and its security risks.
Leadership
Conflict Resolution: Principles from Peacemaking to Everyday Life
Conflict resolution isn’t just for high-stakes peace negotiations—it’s essential in everyday life and the workplace. Learn three key principles for addressing conflicts early, listening with empathy, and understanding underlying dynamics to create lasting resolutions.
Technology
AI Agents Explained: The Next Evolution in Generative AI
Explore the evolution of generative AI into agentic frameworks, bridging the gap between structured workflows and fully autonomous systems. Learn how AI agents are transforming automation, decision-making, and innovation in the future of work.
Marketing
Essential Principles for Effective Customer Segmentation
The fundamental principles of customer segmentation in marketing, including how to identify, target, and refine segments for better decision-making.
Marketing
Marketing, Meet Finance. Finance, Meet Marketing: A Partnership for Growth
Marketing and finance are stronger together. Learn how financial literacy and collaboration with CFOs can help marketers make their efforts measurable, accountable, and drive business growth.
Leadership
Transforming Data Analysts from Builders to Architects (Results)
Reflecting on a year-long journey transforming data analysts from operators to strategists—key lessons, challenges, and what’s next in the evolution ahead.
Business
Important Components to Consider with Cohort Analysis
Exploring advanced components of cohort analysis to improve business insights. Covering nuanced cohort definitions, retention bounding, churn dynamics, and survival analysis can drive better strategic decisions and product utilization.
Thoughts
Is it a Hell Yes or No?
Streamline decision-making by embracing the 'hell yes or no' mindset. This intuitive approach simplifies choices, cuts through overthinking, and promotes clarity and authenticity. Trusting your gut fosters decisive action, reduces stress, and leads to more meaningful outcomes.
Leadership
Making Recurring Meetings Valuable
Revamp recurring meetings with purpose-driven strategies, key criteria for success, and an experimental mindset. Transform meetings into dynamic, impactful tools that drive collaboration and results.

Connor Phillips
contact [at] connorphillips.com
Data leader with a decade of startup and agency experience helping B2C and B2B businesses with their mobile app and web-based products.
Currently leading the Global Analytics team at the growth marketing agency, Twigeo, working with growth-focused clients ranging in industries from AI to language learning.
10+
Years Experience
Analytics & Growth
B2B & B2C
Focus Areas
Mobile & Web
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