What Are Good Foundational Google Analytics View Filters?
| 4 min read
Prevent dirty data with view filters for ip address exclusion, path preference and hostname specification
web analytics
A collection of 11 posts
Sync Google Analytics Data To A Google Sheet
| 3 min read
Yes, there is a Google Sheets plugin that will allow you to run Google Analytics reports in a Google Sheet via the API call. In the supporting article I will show you how to use this tool.
Google Analytics: How are Users Measured?
| 3 min read
Understanding how the user metric is measured in Google Analytics (GA) is a more complex process than its straightforward definition. In layman’s terms, a user, is a person who has visited a website within a reported time frame. Where this understanding gets more complex is when reporting criteria is
Users vs Sessions: Conversion Metric Dilemma
| 4 min read
There is a point in every business's life where an agreement must be made about which visit-based metric, sessions or users, should be used to calculate conversion rates at each step of a sales funnel. This metric is the leading barometer of performance and the first to be scrutinized for
What Does UTM Mean?
| 2 min read
UTM The acronym UTM, commonly paired with the word “parameter”, is a data tracking term associated with the process of manually tagging campaign data within Google Analytics. UTM tracking is common practice among marketers and despite heavily reliance on the feature on to understand campaign performance, very few users know
Creating and Automating Google Analytics Reports in Google Sheets
| 7 min read
Manually populating spreadsheets with Google Analytics data on a weekly or daily basis is a time consuming task.The typical report building format follows the uniform process of generating a custom report, exporting that data to an excel format and then pasting the values into a customized reporting format. This
Solutions to Common Campaign Tracking Issues
| 4 min read
Custom campaign tracking (or utm tracking), is Google Analytics' URL tagging system that allows collected data to be properly labeled for custom reporting needs. It has been a foundational element of Google Analytics since the purchase of Urchin Software Corporation and is the only way for marketers to reliably tag
The Differences in Segmenting Your Data by Users and Sessions
| 4 min read
The “Advanced Segments” feature in Google Analytics is a powerful and important tool for marketers of all levels. The ability to look at subsets of your data in an easy and extremely customizable way gives you the ability to analyze trends and audiences in the matter of minutes. The information
Google Analytics Event Tracking Guide
| 4 min read
Note: This guide is for the Asynchronous version of Google Analytics and should not be used with other versions. This means that the code and methods outlined in this post will not work with the recently out-of-beta Universal Analytics version. Universal Analytics uses completely different JavaScript code and methods. Event
