web analytics

A collection of 9 posts

google analytics

Google Analytics: How are Users Measured?

| 3 min read

Understanding how the user metric is measured in Google Analytics (GA) is a more complex process than its straightforward definition. In layman’s terms, a user, is a person who has visited a website within a reported time frame. Where this understanding gets more complex is when reporting criteria is

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Users vs Sessions: Conversion Metric Dilemma

| 4 min read

There is a point in every business's life where an agreement must be made about which visit-based metric, sessions or users, should be used to calculate conversion rates at each step of a sales funnel. This metric is the leading barometer of performance and the first to be scrutinized for

google analytics

What Does UTM Mean?

| 2 min read

UTM The acronym UTM, commonly paired with the word “parameter”, is a data tracking term associated with the process of manually tagging campaign data within Google Analytics. UTM tracking is common practice among marketers and despite heavily reliance on the feature on to understand campaign performance, very few users know

google analytics

Creating and Automating Google Analytics Reports in Google Sheets

| 7 min read

Manually populating spreadsheets with Google Analytics data on a weekly or daily basis is a time consuming task.The typical report building format follows the uniform process of generating a custom report, exporting that data to an excel format and then pasting the values into a customized reporting format. This

google analytics

Solutions to Common Campaign Tracking Issues

| 4 min read

Custom campaign tracking (or utm tracking), is Google Analytics' URL tagging system that allows collected data to be properly labeled for custom reporting needs. It has been a foundational element of Google Analytics since the purchase of Urchin Software Corporation and is the only way for marketers to reliably tag

google analytics

The Differences in Segmenting Your Data by Users and Sessions

| 4 min read

The “Advanced Segments” feature in Google Analytics is a powerful and important tool for marketers of all levels. The ability to look at subsets of your data in an easy and extremely customizable way gives you the ability to analyze trends and audiences in the matter of minutes. The information

google analytics

Universal Analytics and Google Tag Manager

| 5 min read

Google Tag Manager (GTM) is a tag management system that allows users to implement a snippet of code (known as a container tag) on their website/mobile app. This container tag gives the user the ability to deploy various types of analytics code to their project without additional hard coding.

google analytics

Google Analytics Event Tracking Guide

| 4 min read

Note: This guide is for the Asynchronous version of Google Analytics and should not be used with other versions. This means that the code and methods outlined in this post will not work with the recently out-of-beta Universal Analytics version. Universal Analytics uses completely different JavaScript code and methods. Event

google analytics

How to Set Up Google Analytics

| 5 min read

One of the most important parts of running a business is gathering customer data CORRECTLY. A large part of my job deals with running analytics audits (primarily Google Analytics) on brand websites to make sure that they are tracking the right data. At the basic implementation level, the majority of