utm parameters

A collection of 2 posts

google analytics

What Does UTM Mean?

| 2 min read

UTM The acronym UTM, commonly paired with the word “parameter”, is a data tracking term associated with the process of manually tagging campaign data within Google Analytics. UTM tracking is common practice among marketers and despite heavily reliance on the feature on to understand campaign performance, very few users know

google analytics

Solutions to Common Campaign Tracking Issues

| 4 min read

Custom campaign tracking (or utm tracking), is Google Analytics' URL tagging system that allows collected data to be properly labeled for custom reporting needs. It has been a foundational element of Google Analytics since the purchase of Urchin Software Corporation and is the only way for marketers to reliably tag