A collection of 2 posts

google analytics

The Three Best Features of Google Analytics

| 5 min read

This blog is geared toward the novice Google Analytics users who feel overwhelmed by concepts like filtering, segments and customs reports. My hope is that by the end of this post, I will be able to provide you with enough context on these concepts to give you the courage to

google analytics

The Differences in Segmenting Your Data by Users and Sessions

| 4 min read

The “Advanced Segments” feature in Google Analytics is a powerful and important tool for marketers of all levels. The ability to look at subsets of your data in an easy and extremely customizable way gives you the ability to analyze trends and audiences in the matter of minutes. The information