A collection of 5 posts
| 4 min read
Starting a new AdWords account can be a very daunting task. Foreign concepts and metrics like keyword match types and quality score are not very intuitive to users who are new to digital marketing, making it is very easy to make mistakes and waste money in a short period of
| 4 min read
Auction-based keyword advertising, or paid search marketing, is a type of advertising that operates in a similar manner to a traditional auction, with users bidding for a top position, but also contains a technical component that makes the process more than a factor of investment. Users make a maximum bid
| 6 min read
Data Analysis for Copywriters [//www.slideshare.net/ConnorPhillips3/data-analysis-for-copywriters-58178411] from Connor Phillips [//www.slideshare.net/ConnorPhillips3] Slide 3 * Why Does Data Matter? * Importance * Content * Data to Observe * Acquisition Data * Pageview Data * Dimensions/Metrics of Interest * SEO (Search Engine Optimization) * Data to Observe * Keyword Rankings * Backlink Data * Dimensions/Metrics of Interest
| 3 min read
Google Shopping is quickly becoming the go-to search engine for product searches and comparison-shopping. It is a powerful tool that not only creates an additional e-commerce platform for e-commerce websites, but also allows brick and mortar stores the ability to create an online presence for their products. (Google Trends: Jan.
| 3 min read
This is an extremely broad question that has been asked by our newest clients on numerous occasions. It is easy to provide multiple factors that could be causing this situation to occur, but when talking to a client, its tough to provide them with a multiple factor answer instead of
