search engine marketing

A collection of 5 posts

google adwords

5 AdWords Tips for Beginners

| 4 min read

Starting a new AdWords account can be a very daunting task. Foreign concepts and metrics like keyword match types and quality score are not very intuitive to users who are new to digital marketing, making it is very easy to make mistakes and waste money in a short period of

analytics

What to Consider When Conducting Paid Search Marketing Analysis

| 4 min read

Auction-based keyword advertising, or paid search marketing, is a type of advertising that operates in a similar manner to a traditional auction, with users bidding for a top position, but also contains a technical component that makes the process more than a factor of investment. Users make a maximum bid

analytics

Data Analysis for Copywriters

| 6 min read

Data Analysis for Copywriters from Connor Phillips Slide 3 Why Does Data Matter? Importance Content Data to Observe Acquisition Data Pageview Data Dimensions/Metrics of Interest SEO (Search Engine Optimization) Data to Observe Keyword Rankings Backlink Data Dimensions/Metrics of Interest SEM (Search Engine Marketing) Data to Observe Acquisition Data

google adwords

Google Shopping Ranking Factors

| 3 min read

Google Shopping is quickly becoming the go-to search engine for product searches and comparison-shopping. It is a powerful tool that not only creates an additional e-commerce platform for e-commerce websites, but also allows brick and mortar stores the ability to create an online presence for their products. (Google Trends: Jan.

google adwords

Google AdWords: Competitors Ads are Appearing for My Keywords

| 3 min read

This is an extremely broad question that has been asked by our newest clients on numerous occasions. It is easy to provide multiple factors that could be causing this situation to occur, but when talking to a client, its tough to provide them with a multiple factor answer instead of