Better Data Reporting Practices - Benchmarks, Cell References, Notes

A continuation of part one, [Better Data Reporting Practices - Gridless, Grouping, Layout Direction](http://www.connordphillips.com/2017/02/08/better-data-reporting-practices-gridless-grouping-layout-direction/). Use Benchmarks This tip should be a given, but if you are not comparing your performance against some historical time series or relevant benchmark metric, then there will be no way for you to understand if your business is growing or shrinking. The decision on what type of benchmark you choose should be dictated by the data types being presented in the report. Some commonly used benchmarks regardless of the data types being used are planned goals, previous