google analytics

A collection of 11 posts

google analytics

The Three Best Features of Google Analytics

| 5 min read

This blog is geared toward the novice Google Analytics users who feel overwhelmed by concepts like filtering, segments and customs reports. My hope is that by the end of this post, I will be able to provide you with enough context on these concepts to give you the courage to

google analytics

Google Analytics: How are Users Measured?

| 3 min read

Understanding how the user metric is measured in Google Analytics (GA) is a more complex process than its straightforward definition. In layman’s terms, a user, is a person who has visited a website within a reported time frame. Where this understanding gets more complex is when reporting criteria is

google analytics

Google Tag Manager Pageview Trigger Types

| 4 min read

An overlooked and relatively under-documented feature of Google Tag Manager (GTM) is the ability to adjust the trigger type of a pageview trigger. The reason why this capability goes unnoticed to many is because the functionality is not as intuitive as the other custom trigger settings available and it is

google analytics

What Does UTM Mean?

| 2 min read

UTM The acronym UTM, commonly paired with the word “parameter”, is a data tracking term associated with the process of manually tagging campaign data within Google Analytics. UTM tracking is common practice among marketers and despite heavily reliance on the feature on to understand campaign performance, very few users know

google analytics

Creating and Automating Google Analytics Reports in Google Sheets

| 7 min read

Manually populating spreadsheets with Google Analytics data on a weekly or daily basis is a time consuming task.The typical report building format follows the uniform process of generating a custom report, exporting that data to an excel format and then pasting the values into a customized reporting format. This

google analytics

Solutions to Common Campaign Tracking Issues

| 4 min read

Custom campaign tracking (or utm tracking), is Google Analytics' URL tagging system that allows collected data to be properly labeled for custom reporting needs. It has been a foundational element of Google Analytics since the purchase of Urchin Software Corporation and is the only way for marketers to reliably tag

google analytics

The Differences in Segmenting Your Data by Users and Sessions

| 4 min read

The “Advanced Segments” feature in Google Analytics is a powerful and important tool for marketers of all levels. The ability to look at subsets of your data in an easy and extremely customizable way gives you the ability to analyze trends and audiences in the matter of minutes. The information

google analytics

How to Fix PayPal Referral Revenue Issues in Google Analytics

| 3 min read

E-Commerce referral attribution on Google Analytics has had a long history history of misappropriated transactions. While there are many guides out there that depend on a utm parameter to fix the problem, there is unfortunately no guide that can resolve this issue in a manner that can be applied to

google analytics

Universal Analytics and Google Tag Manager

| 5 min read

Google Tag Manager (GTM) is a tag management system that allows users to implement a snippet of code (known as a container tag) on their website/mobile app. This container tag gives the user the ability to deploy various types of analytics code to their project without additional hard coding.

google analytics

Google Analytics Event Tracking Guide

| 4 min read

Note: This guide is for the Asynchronous version of Google Analytics and should not be used with other versions. This means that the code and methods outlined in this post will not work with the recently out-of-beta Universal Analytics version. Universal Analytics uses completely different JavaScript code and methods. Event