event tracking

A collection of 3 posts

event tracking

Google Tag Manager Event Listeners: How to Debug (Part Two)

| 4 min read

In the first installment of this two part series, we created our first Google Tag Manager event listener to track all outbound link clicks. In part two, we are going to test this setup and make sure that our trigger logic fires tags with the correct outbound link information. Preview

event tracking

Google Tag Manager Event Listeners: How to Implement (Part One)

| 4 min read

A powerful feature of Google Tag Manager is the platforms ability to create event listeners that collects data on user interactions without the need for code. Never has something sounded so sweet to developers than the idea that data tracking is possible without ever touching the codebase. In the following

google analytics

Google Analytics Event Tracking Guide

| 4 min read

Note: This guide is for the Asynchronous version of Google Analytics and should not be used with other versions. This means that the code and methods outlined in this post will not work with the recently out-of-beta Universal Analytics version. Universal Analytics uses completely different JavaScript code and methods. Event