A collection of 14 posts
| 3 min read
Understanding how the user metric is measured in Google Analytics (GA) is a more complex process than its straightforward definition. In layman’s terms, a user, is a person who has visited a website within a reported time frame. Where this understanding gets more complex is when reporting criteria is
| 4 min read
There is a point in every business's life where an agreement must be made about which visit-based metric, sessions or users, should be used to calculate conversion rates at each step of a sales funnel. This metric is the leading barometer of performance and the first to be scrutinized for
| 4 min read
Auction-based keyword advertising, or paid search marketing, is a type of advertising that operates in a similar manner to a traditional auction, with users bidding for a top position, but also contains a technical component that makes the process more than a factor of investment. Users make a maximum bid
| 6 min read
Data Analysis for Copywriters [//www.slideshare.net/ConnorPhillips3/data-analysis-for-copywriters-58178411] from Connor Phillips [//www.slideshare.net/ConnorPhillips3] Slide 3 * Why Does Data Matter? * Importance * Content * Data to Observe * Acquisition Data * Pageview Data * Dimensions/Metrics of Interest * SEO (Search Engine Optimization) * Data to Observe * Keyword Rankings * Backlink Data * Dimensions/Metrics of Interest
| 4 min read
A big component of successful marketing in 2016 is having a good content strategy in place. Content strategy is the key to acquiring free users through organic search engine rankings, which is a crucial element of keeping acquisition costs down. We would all enjoy a scenario where we avoid using
| 4 min read
Running a business day in and day out is a lot of work. Each day poses a new challenge and decisions have to be made in order for the business to generate revenue and remain operational. When one part of the business veers off course everyone feels the impact and
| 2 min read
UTM The acronym UTM, commonly paired with the word “parameter”, is a data tracking term associated with the process of manually tagging campaign data within Google Analytics. UTM tracking is common practice among marketers and despite heavily reliance on the feature on to understand campaign performance, very few users know
| 4 min read
Google Sheets is a popular collaborative spreadsheet platform that has become a legitimate threat to Microsoft Excel’s market share over the past few years. Part of the reason why the platform has made such an unprecedented rise in a short period of time is because of its cloud-first product
| 7 min read
Manually populating spreadsheets with Google Analytics data on a weekly or daily basis is a time consuming task.The typical report building format follows the uniform process of generating a custom report, exporting that data to an excel format and then pasting the values into a customized reporting format. This
| 4 min read
Custom campaign tracking (or utm tracking), is Google Analytics' URL tagging system that allows collected data to be properly labeled for custom reporting needs. It has been a foundational element of Google Analytics since the purchase of Urchin Software Corporation and is the only way for marketers to reliably tag
