About

Data leader, entrepreneur, and software developer passionate about turning complex data into actionable insights.

Connor Phillips

Data leader with over a decade of startup and agency experience helping B2C and B2B businesses with their mobile app and web-based products.

I have led a wide range of marketing analytics initiatives including measurement, strategy, data architecture, and forecasting for both mobile and web-based products.

Currently leading the Global Analytics team at the growth marketing agency Twigeo, working with growth-focused clients ranging in industries from AI to language learning.

Prior to Twigeo, I helped establish and lead marketing and sales analytics at ShopKeep, which was acquired by Lightspeed Commerce (NYSE: LSPD) in 2020.

Outside of my passion for all things data, I am an avid runner, photographer and love working on side projects to learn new software development languages.

Career Highlights

Key achievements that demonstrate impact and expertise in data analytics and business growth.

  • Helped establish and lead Marketing & Sales Analytics for ShopKeep to its first EBITDA positive year in the decade of the business being in operation

  • Designed and executed various tests (GeoX, Conversion Lift, etc.) to prove the incrementality of marketing campaigns.

  • Developed analytics solutions like a proprietary lead scoring algorithm and multi-touch attribution model using platforms including Postgresql, Looker, Google Tag Manager, and Salesforce.

  • Developed ML models for purposes like time series forecasting and customer segmentation

  • Programmed an internal data annotation tracking solution to track and understand trends in reports

Skills

Core competencies developed through over a decade of experience in data analytics, marketing technology, and software development.

Data

  • Marketing Analytics
  • Sales Analytics
  • Web Analytics
  • Mobile App Analytics
  • Analytics Engineering
  • Data Engineering
  • Data Science

Marketing Science

  • Multi-touch Attribution Modeling (MTA)
  • Lead Scoring
  • Incrementality Testing (GeoX)
  • Marketing Mix Modeling (MMM)
  • Time-Series Forecasting
  • Frequentist and Bayesian Statistics

Growth

  • GTM Strategy
  • Paid Search
  • Social Paid
  • A/B Testing
  • SEO

Software Development

  • Full-stack development
  • Amazon Web Services (AWS)
  • Google Cloud (GCP)
  • React Native Development

Programming Languages

  • Node.js
  • Python
  • SQL
  • PostgreSQL