Basic SEO Checklist

SEO or Search Engine Optimization, is an online traffic process that provides organic visibility to a website. Where and how you rank on search engines are based on individual search engine algorithms, which serve the purpose of matching what a user is looking for with the most relevant content possible. There is no golden formula to rank number one for every search and best practices change over time as search engine algorithms become more complex. The purpose of this checklist is to not describe the current start of SEO and what you should be doing to adapt to it, but

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Using the Disavow & Bot Prevention Tools to Help Your SEO

Requirements: -Google Webmaster Tools -Google Analytics Recently, I noticed a lot of spammy bot traffic to my blog that has not only corrupted the quality of my data, but has also indicated that these bots could be hurting my SEO rankings. As a result, I decided to take action to ensure that my data and SEO health would be in good shape from now and into the future. There are many routes that you can take to prevent bot traffic from appearing in your data and hurting your SEO rankings and in this blog post I will discuss one route

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Connor Phillips

Senior Marketing Analyst


Connor Phillips is a Senior Marketing Analyst located in New York City. He enjoys digging into data and making data-driven marketing decisions. In his spare time he bartends, works on coding and loves to run.